Outdoor Promotion

Outdoor Promotion collectively refers to all media options that are displayed outdoors like billboards, posters, bus-shelter ads, transit ads, neon sign boards and so on and it is the most popular form of traditional advertising. In the industry, it is commonly referred to as Outdoor Promotion advertising as it includes methods of advertising that are designed to reach consumers when they are out of their homes.

Outdoor Promotion can be placed along highways, near stores or educational institutions, on mobile billboards, almost anywhere the law permits. While billboards are the most popular form of outdoor ads, digital out-of-home advertising is the fastest growing one.
Although outdoor advertising is at times susceptible to damage by harsh weather and vandalism, generally it is a highly effective way to-
- Build brand awareness
- Boost visibility
- Drive sales especially for local businesses.