Brand Promotion

Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing the product or service under a brand. Marketing force of a company conducts brand promotion primarily, though the wholesalers and retailers also can do it.
Why is Brand Promotion Required?
Brand promotion is required to
Promote information related to features, prices, and special schemes of the brand.
Differentiate the product by convincing the customers about the unique features of the brand.
Create and increase the demand for the product.
Build brand equity.
Stabilize the sales affected by natural, social, or political changes. For example, Nescafe promoted its new brand of 'iced coffee' to increase sales during summer.
Outperform the competitor’s marketing efforts: In a highly competitive market, even a well-established brand has to be promoted to retain market share. For example, Coca Cola and Pepsi work to nullify each other's efforts. Build positive brand image.